Working together with the team at Ovation Solutions, I wrote and served as the creative director for this 2021 TV spot for Essential Formulas. Collaborating with the knowledgeable and passionate people at EFI was a real treat, and I worked hard to distill their very complex, scientifically-backed message into a concise, 30 second TV spot.
The company has strong links to Japan, and we drew on that when coming up with the origami-inspired visuals. The unfolding diorama helps convey the natural, but carefully constructed essence of the Dr. Ohhira Probiotic brand.